72hrs | ‘Rich & Lonely’,The Start Of Something Bigger
A new artist from the DMV area is ready to blow up in the music industry, and you’ll want to remember the name. 72hrs, a diverse rapper prepared to make a name for himself, showcases his insane growth on his first EP entitled, ‘Rich & Lonely.’
Other big-name artists that got their start in the DMV include Cordae, Rico Nasty, and Wale. For 72hrs, he looks to these successful artists as an inspiration. In his debut EP ‘Rich & Lonely,’ 72hrs intention is to show the growth he’s made in his music.
After you listen to ‘Rich & Lonely,’ you won’t believe that 72hrs has only been in the music game for a year. Despite the COVID restrictions, 72hrs didn’t let anything stop him from recording and perfecting everything that ‘Rich & Lonely‘ provides.
This EP was just the beginning of so much more growth to come, and I’m excited for my listeners to come with me through this journey – 72hrs.
Based on the versatility displayed throughout the EP and 72hrs’ focused mindset, you can count on the fact that he’s going to keep working until he achieves his dreams.
Because of how unique it is, you’re probably wondering how the artist chose his stage name. 72hrs is used to getting this question, and the answer may surprise you. After contemplating a stage name for 3 days (72 hours), the young rapper decided 72hrs was the most fitting name.
72hrs starts ‘Rich & Lonely’ with a wavy, R&B-type song called ‘Mistakes’ that will calm your brain in an instant. Regarding the beat, there is a little bit of a melancholic feel driven by a solemn melody and slow-moving bass. In ‘Mistakes,’ 72hrs maintains a flow that complements the movement of the beat. He also packs in deep emotions into the lyrics.
When talking about ‘Mistakes,’ the song’s feature, Mayah Iman, can’t go without receiving recognition. The talented singer will transport you into a different dimension with her angelic vocal harmonies she hits during the chorus. The juxtaposition between Mayah Iman and 72hrs’ vocals gives a uniqueness to the song that allows it to shine.
Following ‘Mistakes,’ 72hrs hits you with another wavy song called ‘Fallen.’ The track features a chill beat composed of a light guitar/ukulele strumming accompanied by a relaxed bass pattern. In ‘Fallen,’ 72hrs displays how diverse he can be. The growing rapper effortlessly delivers a series of quick-moving bars without taking a breath.
I’m tired of these false claims. These n*ggas they play that they got fame, but won’t make it with no brains. This sh*t is not no game.
The next song on the 4-track EP is ‘Lost Love.’ 72hrs taps into a more emotional side as he raps and sings over a depressing beat. Solemn piano chords hit your soul right from the jump. To bring you deeper into your emotions, 72hrs performs bars with brutally honest truth.
In ‘Lost Love,’ 72hrs addresses that everyone in your life won’t always support you. Instead of letting the haters get to him, 72hrs describes that he isn’t going to let anything get in the way of his dreams.
All these bitches do is fake. All these n*ggas do is hate. What can I really say? This is the human race.
72hrs wraps up ‘Rich & Lonely’ with a whole vibe. His song, entitled ‘JUICE,’ will set the mood as soon as the bass pops through the speakers. A wavy beat and a low bass make ‘JUICE’ the perfect song for late-night energy.
Throughout ‘JUICE,’ 72hrs keeps you in the dark when it comes to predicting his next flow. 72hrs proves just how multi-dimensional he is on a beat by switching up his rap style. Moving from rapid bars to a more relaxed chorus, 72hrs sets and keeps the vibe during the entire song.
If you enjoy ‘Rich & Lonely,’ you don’t have to wait too long for more music from 72hrs. The up-and-coming artist has already been working on singles for the summer months. Additionally, 72hrs is working on visuals and promotion opportunities for ‘Rich & Lonely.’
72hrs will continue grinding until his music reaches a global scale, and ‘Rich & Lonely‘ is just the start. Make sure you follow 72hrs on Instagram, so you’re the first to know when he drops more bops!
Turn the volume up in the headphones and relax as you stream ‘Rich & Lonely,’ now available on your favorite music streaming platform.
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