BRUCE777* | ‘Amends’, Colorful Visuals & Rich Rap Talent
Artists look to make waves with each song or album drop, but ATL –based, BRUCE777* might have unleashed a typhoon with his latest release, “Amends” that dropped on September 23, 2020. BRUCE777* grew up on the island of Oahu, Hawai’i, where people come to catch waves of a different variety on its famous “North Shore,” and lived there up until high school graduation before moving to the mainland, U.S. Produced by Dopelord Mike, ‘Amends’ is ear-candy with a message, a melodic masterpiece with some thump in the trunk.
BRUCE777* has been on the come –up since the release of his 2019 album, “7 Summers”. He certainly kept the heat on, dropping “THOT THOT!” (another record worth checking out) on December 5th of that same year. In 2020 BRUCE777* has continued to apply pressure. The “Amends” track opens with a crisp piano riff paired with a catchy bass-line; a riveting track that will brighten the mood and get you out of the chair. It’s definitely a fun song with a colourful video to match, but the lyrics also shed light on some life experiences, the inevitabilities of success:
“…it’s a lotta bands, I know…Running in an outta friends, I know…They all wanna make
amends, I Knowww… I spend my time on finer things…I see signs, all kinds of things…
I take time, to find my way…Hope you see my side of things (ohhh).”
-BRUCE777*
The revolving door of friendship is something almost everyone can relate to, but it can be even more pronounced for artists trying to build a music career. Artists are looking to express themselves, and develop their craft but that process also requires tremendous dedication and comes with great sacrifice, criticism, and constant judgment. The waters can be difficult to navigate and often test familial bonds, relationships, and friendships of every variety. BRUCE777* notes in his music:
“…and its different when they love you cuz you poppin…and its different when they
gotta bunch of options…they been trippin’ ever since i got my bands up…”
Making music for about 5-6 years now, BRUCE777* is well aware that these issues are all a part of the process and isn’t going to let little road bumps get in the way of his success. You can tell in the music video for “Amends,” directed by Dream Loud Creations, that BRUCE is enjoying himself, with a fat stack and friends near the pool. Although the lines of friendship may become blurred at times, his focus on making quality music remains true. When asked about the inspiration for the song, BRUCE777* had the following to say:
“…not sure if there’s any one thing that really inspired this song, just kind of a whole
bunch of different feelings. It’s a pop record but it’s also me venting about how
people treat me because they think i have clout or see certain things I’m doing…”
“Amends” is a well-received, excellently produced track that showcases the lyrical talents of BRUCE777* while also displaying a bit of his vocal range and polished tone. He is an artist on the rise and his next moves include releasing some music he currently has stacked up and promoting the “Amends” single. His music can be found on Spotify, SoundCloud, and on his YouTube channel. Don’t miss a beat by following BRUCE777* on Instagram, and don’t forget to check out the music video for his latest jam, “Amends”, on Youtube below:
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