I have said this time and time again, mostly when I was writing for Lyrical Lemonade, but I believe that some of the grittiest, hardest working individuals within the music industry come from the East Coast. More specifically, the city that never sleeps, New York City.  The videographer of the future, known as Whipalo, hails from Brooklyn and grew up spending his time in the Bay Ridge and Sunset Park regions of the city. From a young age, Whipalo has...

 An unlikely location for a rapper, pop star to come from? Born in Daytona Beach and raised in Orlando, Florida, rising star Kallie Rock has been making music from the young age of 10 years old. Mentored by Steve Lobel, manager of the legendary Bone Thugs-N-Harmony, Kallie has received a head nod from some of the best to ever do it. Her most recent release titled, ‘Off White Drip,,’ is inspired by her love of fashion and appreciation of internationally...

Somber tunes and lustful ambition. Sadgods most popular release 'In My Bones' featuring SadBoyProlific, and Yung Van is surely enough to turn on your waterworks while bopping your head in one emotionally moving symphony. It's clear from the chorus "She can hurt me, she can watch me bleed" how much the solemn artist is willing to go through to keep his intimacy with his toxic love. The back and forth between sweet, sounding acoustics take a more distorted twist as the track moves forward, which...

If you haven’t heard of Moochieee, you are in for a real treat. The up and coming artist is a rare talent, combining his natural and seasoned melodic abilities with his flow. He displays his talents on his latest offering titled, ‘Fashion Nova.’ Produced by Iuuonthetrack, the song possesses all of the necessary elements for a strong summer anthem. With a beautifully warm guitar lead, upbeat drums, and a strong baseline, the song creates a vibe fitting for the beach,...